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Groundworks Names Matt Gaither Vice President of Growth Marketing

Virginia Beach, October 13, 2021Groundworks®, the nation’s leading foundation solutions company, today announced the appointment of Matt Gaither as Vice President of Growth Marketing.  Gaither joins Groundworks from Google where he was responsible for leading marketing growth campaigns for home and consumer services clients like RotoRooter, Brinks, and Pella Windows. Gaither’s proven record of driving overall sales growth, with experience in top-level selling, campaign execution, and back-end analysis, will support Groundworks as they continue to expand their operations nationwide.

“I’m eager to work with the talented team at Groundworks to help grow the business and further develop the marketing strategy,” said Matt Gaither. “The organization is on the cusp of delivering several transformational projects that will define the future direction of the industry and I’m excited to be a part of the next phase of the company’s history.” 

Gaither brings more than 10 years of experience utilizing data and insights for strategic collaboration and execution of marketing campaigns.  In his most recent role at Google, Gaither led the global partnership with Cisco Systems Group, where his team helped streamline and evolve marketing for a complex network of services and brands at scale. 

“We are thrilled to have Matt on board to lead the future brand marketing strategy for Groundworks and its brands,” said John Thornton, Chief Marketing Officer.  “Matt’s experience leveraging technology to drive growth for home service businesses makes him uniquely qualified to lead critical marketing initiatives that will support the company’s continued market expansion across the country.”

Gaither earned his undergraduate degree from the University of Iowa and his Executive MBA from the University of Notre Dame.  In his spare time, Gaither volunteers with Braven, an organization that provides promising young people career readiness advice and mentorship on their path to graduation.

About Groundworks®

Groundworks® is the nation’s leading and fastest-growing foundation solutions company. Headquartered in Virginia Beach, VA, the company currently provides foundation and water management solutions including, foundation repair, basement waterproofing, crawl space repair and encapsulation and concrete lifting services. Since 1975, Groundworks companies have helped nearly 1.5 million homeowners protect and repair their most valuable asset, their home. Groundworks operates over 40 offices and has been named numerous times to the Inc. 5000 Fastest-Growing Companies, BBB integrity award, and Best Places to Work.

For more information about Groundworks, please visit:

Media Contact:

Lindsy Hooper
Corporate Communications Director
[email protected] | 757.600.7284

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