Groundworks Supports Tradition at Coors Cowboy Club Ranch Rodeo

Event Recap: Honoring Western Heritage

Groundworks Amarillo proudly served as the Arena Sponsor for the Coors Cowboy Club Ranch Rodeo, held from June 4 to 7, 2026, in Amarillo, TX. This authentic West Texas event celebrated the spirit of ranching through practical competitions like sorting, branding, and double mugging, showcasing the teamwork of real ranch hands from Texas, Oklahoma, and New Mexico.

Groundworks Amarillo attended the Calcutta Party, an appreciation event for sponsors and partners, reinforcing their commitment to the event’s mission. By supporting this community-centered rodeo, Groundworks contributed to preserving the cowboy way, an embodiment of integrity, hard work, and respect.

Get Involved

The Coors Cowboy Club Ranch Rodeo plays a vital role in supporting local communities, with its revenues dedicated to the Coors Cowboy Club Scholarship Program. This program, established in 2012, assists ranch employees and their families in educational pursuits, ensuring the longevity of Western traditions. As the primary fundraiser for the non-profit Coors Cowboy Club, the event also supports veterans, law enforcement, and community projects.

To learn more or get involved, visit the Coors Cowboy Club Ranch Rodeo website.