Groundworks Partners with Downtown Denver for 9NEWS Parade of Lights’ 50th Anniversary

Groundworks is proud to partner with the Downtown Denver Partnership to enrich the Denver community through meaningful engagement. As part of their commitment to fostering strong connections, the Groundworks team actively invests in local events and initiatives. A cornerstone of this approach is employee involvement; team members from the Denver branch volunteered their time and energy during the 2024 holiday season, showcasing the company’s dedication to improving the quality of life for local residents. Groundworks’ involvement in community projects spans nationwide, with regional efforts emphasizing the importance of stability, safety, and affordability in the spaces we call home. Their recent sponsorship only furthers their mission to uplift the Denver area.

Event Details

The Groundworks sponsorship of the 9NEWS Parade of Lights’ 50th Anniversary on December 7, 2024, marked their inaugural involvement in this iconic community event. The event, which dates back to 1975, is the largest and most-watched parade in the Rocky Mountain region, attracting thousands of attendees and broadcast viewers. This year, Groundworks sponsored the Grandstand seating area, offering parade-goers a prime view of the dazzling floats and festive performances. General Manager Robert Garner of Groundworks Denver was at the forefront, handing out branded swag items to attendees, further solidifying the company’s local presence. Beyond sponsoring, team members assisted in setting up the seating area and ensuring a seamless experience for guests, enriching the event for all who attended.

Groundworks and 9NEWS Partnership

Groundworks’ involvement in the 9NEWS Parade of Lights is the beginning of a promising partnership with the Downtown Denver Partnership. By bringing joy to thousands of spectators and creating an inviting atmosphere, Groundworks demonstrated its commitment to cultivating a sense of belonging and celebration in the community. The sponsorship also indirectly supports the organization’s broader mission: ensuring all families and individuals have access to safe, stable spaces. The parade’s extensive media coverage helped elevate Groundworks’ purpose-driven brand visibility while affirming its role as a community leader. This milestone event has laid the foundation for increased collaboration on future initiatives that benefit Denver residents.

Join in on the fun

Groundworks invites everyone to join in the effort to create stronger, more connected communities. Learn more about the Downtown Denver Partnership and upcoming events at the 9NEWS Parade of Lights website: https://www.denver.org/milehighholidays/holiday-weekends/parade-of-lights/. Together, we can continue to make a difference.